Tanqueray: a brand history

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Tanqueray: a brand history

27th March, 2017 by Annie Hayes - The Spirits Business

From humble beginnings in London, Tanqueray has grown to be one of the biggest gin brands in the world, especially in the US, writes Nicole Mezzasalma.

Given that it is one of the few spirits that most customers wouldn’t drink neat, gin is at the mercy of trends and the whims of cocktail drinkers and bartenders. Despite the ebb and flow of the market, however, several gin brands have been around for 200 years of more, with the UK being the epicentre for this type of spirit production.

Tanqueray is one of the best-known of these, and according to Diageo senior archivist Joanne McKerchar, came about as a labour of love. “Charles Tanqueray was born in 1810. His father, grandfather and great-uncle were all clergymen in a parish just outside London,” she explains. “But Charles was always scientific and decided he didn’t want to follow in their footsteps, so he took a risk and chose to forge his own path. He and his brother, Edward, went to the Curries Distillery to learn the craft and how to become gin distillers.” Click Here To Read More!


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