Kimo Sabe Mezcal Will Launch A Bold National Agave Spirit Taste-Test Challenge Vs The #1 Ultra-Premium Tequila & Oaxacan Style Mezcal

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Kimo Sabe Mezcal Will Launch A Bold National Agave Spirit Taste-Test Challenge Vs The #1 Ultra-Premium Tequila & Oaxacan Style Mezcal

ZACATECAS, Mexico, May 31, 2017 /PRNewswire/ -- Kimo Sabe, the award-winning, ultra-premium, and fastest growing mezcal brand, announced today its "Step Up to the New Taste of Agave" campaign - a 100,000 person, 10-city national consumer taste-test challenge –kicking off in Las Vegas in June. The challenge will pit Kimo Sabe, The New Taste of Mezcal against the best-selling ultra-premium tequila and a smoky 'Oaxacan style' mezcal.

The back to back (2016 & 2017) winner of the American Distilling Institute's top honor, "Best In Class " for all Agave Spirits, Kimo Sabe, is taking its taste-test challenge on the road to educate and inform agave drinkers nationwide on the breadth and depth of the agave taste experience. Launching in Las Vegas in June, Kimo Sabe will conduct a blind taste-test challenge with over 10,000 consumers, having them compare three top agave spirits – the best-selling tequila and 'Oaxacan style' smoky mezcal, and the disruptive new taste of agave, Kimo Sabe Mezcal. After sampling all three, consumers will be asked to rate their choices 'good,' 'better,' and 'best.' Click Here To Read More!


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