Brazil's national cocktail poised for Olympic exposure
By JENNIFER KAY, Associated Press | on July 21, 2016
CORAL GABLES, Fla. (AP) — It's tempting to call cachaça a Brazilian rum and think of the caipirinha as another muddled tropical cocktail. The upcoming Olympics in Rio de Janeiro may change that. Brazil's national cocktail and unique distillation of sugarcane juice into a clear liquor are poised for the kind of worldwide exposure enjoyed by tequila after the 1968 Olympics in Mexico City and Australian wines after the 2000 Summer Games in Sydney.
"We Americans love to consume the Olympics and 'travel' there without going there by drinking and eating and celebrating the culture of whatever the host country is, so I think a lot of people are going to be watching the Olympic Games with a caipirinha in their hands," Leblon Cachaça President and CEO Steve Luttmann said in a recent interview.
Cachaça (pronounced ka-SHAH-sah) and rum share origins in sugarcane but they are processed differently. Click Here To Read More!