Wild Turkey introduces Matthew McConaughey in global marketing campaign

Muscle Milk signs partnership with Noah Syndergaard

bevindustry.com

A new voice for a bourbon brand

This month, Academy-award-winning-actor Matthew McConaughey began starring in Wild Turkey’s new global campaign, which reintroduces the world to the bourbon brand through a series of TV, print and digital ads. McConaughey also is serving as the brand’s creative director and is telling the story of Wild Turkey from behind the camera and in front of it, the company says. “Wild Turkey has the history and qualities of a brand that depicts the dedication of someone to do something their own way — even if that way isn’t always the most popular,” McConaughey said in a statement. “I want to help share their unique story, starting with a new ad campaign that I feel really captures the special essence of this brand while introducing itself like never before.” A short film on YouTube chronicles McConaughey’s visit to the Kentucky distillery as he explores what has made Wild Turkey a legend in the bourbon business. Click Here To Read More!

Three Floyds Collaborating On Mysterious Restaurant/Bar in Chicago

Nick Floyd confirms that “something cool” is coming to Humboldt Park

by Ashok Selvam @Shokdiesel Sep 20, 2016, 12:55p - chicago.eater.com

Workers have been scurrying in front of the Humboldt Park property that Three Floyds Brewing founder Nick Floyd had pegged for his first Chicago brewpub in the past. Floyd sold the land in February 2014, but over the last few months crews have erected a black brick restaurant building on the parcel on California Avenue, just north of Chicago Avenue, leading to a cavalcade of rumors. Could Floyd have resurrected plans for a Three Floyds brewpub at 819 N. California Ave.?

"Something cool is going in there," Floyd said Tuesday morning. "I might not even own any of it it, which is sad." Click Here To Read More!

From Art and Music to Food and Booze, There’s Plenty to Devour during Texas’ Most Livable Season

Posted By San Antonio Current Staff on Wed, Sep 28, 2016 at 7:30 am

We’re finally out of the fire. While people across the country welcome the summer months, in South Texas we just try to survive them with plenty of AC and raspas. Here, we know the fun really starts once the season turns and gone are the days of triple-digit scorchers. With fall being a prime festival and events season in San Anto, there’s plenty to pull you out of that sweat-soaked summer hangover. Here’s what we’re looking forward to this fall: Click Here To Read More!

Cleveland Restaurant Week 2016 details announced

By Marc Bona, cleveland.com

CLEVELAND, Ohio – More than 50 restaurants – the most ever – are participating in the 11th anniversary of Cleveland Restaurant Week this year.

It's called 'week' but it's actually two. The Cleveland Independents consortium of restaurants will offer dining deals Oct 1-15.

Cleveland Independents encompasses 80-plus locally owned restaurants. More than half are participating in the two-week celebration. It's a chance for diners to try a three-course, prix-fixe menu priced at $33 (though prices can fluctuate, and some might include wine pairings.) The $33 price – plus tax and tip – has remained unchanged for most of the annual event's run. Click Here To Read More!

Jose Cuervo Prepares to Take Its Tequila Public

by Michelle Davis - Carlos M Rodriguez - bloomberg.com

Jose Cuervo, the world’s biggest tequila producer, is planning to go public.

The company, controlled by the billionaire Beckmann family, filed for an initial public offering on the Mexico stock exchange Tuesday. While the filing didn’t say how much the company intended to raise, people with knowledge of the matter said in May that the Mexico City-based tequila producer may seek to raise as much as $1 billion. Click Here To Read More!

How to plan a beer crawl along the Metro Red Line

By John Verive - latimes.com

Bar crawls are fun, but the logistics can be tricky, especially when you’re looking for craft beer, as the best destinations for beer in the city are often spread wide and thin. So forget about parking or a long chain of Uber rides and explore L.A.’s craft beer scene with the help of public transportation. You can drink responsibly, be more eco-friendly and support your city’s infrastructure. With four major train lines crisscrossing Los Angeles, you can plan a whole afternoon’s worth of cold beers without ever getting in a car. Click Here To Read More!

Martha Washington got tipsy drinking this cocktail. Now you can, too.

By Samantha Melamed, Staff Writer - philly.com

Steven Grasse of Quaker City Merchantile has a slew of new products hitting Philadelphia this fall.

Early Americans were extremely inventive when it came to their booze: They made it out of dandelions, out of quince, and even out of wood (though that last one, it turned out, was poisonous).

Today, despite the hazards, that spirit of ingenuity lives on in offices tucked above the 13th Street bar scene in Center City. There, Steven Grasse and his team at Quaker City Mercantile are, with more authority than you might care to believe, telling you what it is you want to drink after work.

Grasse developed brands such as Sailor Jerry rum and Hendrick's Gin, and is an owner of Narragansett beer and of Art in the Age, the store and spirits collection. And he has a slew of new products hitting Philadelphia this fall: QC Malt, a line of hard soda made with Diageo, the world's largest liquor conglomerate; Lo-Fi Aperitifs, a line of vermouth and amaro made with wine giant Gallo; and Sweet Lips, a cherry-infused liqueur made with rye whiskey and apple brandy at Grasse's own Tamworth Distilling in New Hampshire. Click Here To Read More!