1800 Tequila Launches “Just Refined Enough” Ad Campaign
NEW YORK, NY (March 20, 2017) – 1800 Tequila, the 100% agave premium tequila, is launching a new ad campaign that highlights both the refinement and raw personality at the heart of the modern male, and the drink itself. The “Just Refined Enough” campaign celebrates this duality with a new TV spot launching today, and continues throughout the year in a series of collaborations with cultural creators in the worlds of style, music and art who embody this persona.
The campaign launches with a 60-second TV spot – created by the advertising agency of record, CP+B LA – that captures the juxtaposition of toughness and refinement through the hero story on screen and through the music of Octave Minds featuring Chance the Rapper. The song, “Tap Dance,” mixes passionate lyrics by Chance the Rapper, the sophisticated piano work of Chilly Gonzales and production by Boys Noize. Click Here To Read More!