Wild Turkey introduces Matthew McConaughey in global marketing campaign
Muscle Milk signs partnership with Noah Syndergaard
A new voice for a bourbon brand
This month, Academy-award-winning-actor Matthew McConaughey began starring in Wild Turkey’s new global campaign, which reintroduces the world to the bourbon brand through a series of TV, print and digital ads. McConaughey also is serving as the brand’s creative director and is telling the story of Wild Turkey from behind the camera and in front of it, the company says. “Wild Turkey has the history and qualities of a brand that depicts the dedication of someone to do something their own way — even if that way isn’t always the most popular,” McConaughey said in a statement. “I want to help share their unique story, starting with a new ad campaign that I feel really captures the special essence of this brand while introducing itself like never before.” A short film on YouTube chronicles McConaughey’s visit to the Kentucky distillery as he explores what has made Wild Turkey a legend in the bourbon business. Click Here To Read More!