Hop Take: The Winner of the World Cup Is… Anheuser-Busch InBev
Cat Wolinski - vinepair.com
Budweiser (who else?) is the global beer sponsor of the 2018 World Cup. This means spectators the world over — an audience of over 3.2 billion — will be tuning in to four Budweiser commercials throughout the month-long tournament.
This ad campaign, called “Light Up the FIFA World Cup,” is AB InBev’s biggest yet. Bigger than the Super Bowl. Bigger than anything any beer company could ever imagine. We’re talking ads aired in 50 countries.
According to Forbes, AB InBev expects these ads to help boost its annual growth. Analysts estimate that Russia, a country that bans alcohol advertisements and whose beer sales fell 5 percent in 2017, will see a 2 to 3 percent spike in beer sales thanks to World Cup viewership. What will spectators most likely be reaching for? Budweiser and the local AB InBev-owned Klinskoye. Click Here To Read More!